Who we are

• Sitec has established itself as one of the leading Value-Added Distributors of information and communication technology hardware and associated services.
• We are a customer focused company serving the Middle East, Africa and South Asia region.
• The foundation of Sitec is built on trust, integrity, product knowledge and quality.
• Our reputation is the reason vendors and clients alike continue to select us as their primary service and product provider.
• When needed, Sitec also support its partners with pre-sales services to help them find the right solutions for their projects, as well as post-sales to ensure successful installations.
• We continually thrive in helping our channel partners to get into new areas of expertise by offering sales and technical training.

Vision & Mission

• To be the Benchmark of EXCELLENCE in securing success through commitment of providing and delivering the best solutions in information & communication technology.

• To build the infrastructure that will enable us to expand our services to deliver best-value solutions based on innovative technology while setting new benchmarks.


• To promote a profitable and sustainable business activity that exceeds customers’ requirements and expectations by delivering world class products through creative technology solutions.

• To reach a leading position in the ICT sector as providers of technology products and end-to-end communication solutions in the region, and remain ahead of competitors by providing value added solution to ICT requirements, and recognizing and maximizing opportunities.

• To provide a positive and challenging environment to its employees with the opportunity for future personal development and growth.

Who we serve

• We are totally committed to our channel partners’ continued success. We diligently seek out and source a broad range of innovative yet practical solutions that are selling well in the SME business sector.

• Our business model is based on focusing on proven and tested solutions we know are selling and having a long-term relationship with our reseller partners.

• We provides resellers with a line of reliable tested solutions in Unified IP Communication & Collaboration, IP Surveillance, IP Infrastructure & Networking and others so our partners can choose the best solutions for their customers.